Ubume bedijithali banamhlanje buzele ngamaqonga eendaba ezentlalo. Phakathi kwe-Facebook, i-Instagram, i-Twitter, kunye ne-Pinterest yodwa, kukho iindawo ezininzi ezaneleyo zokukugcina uxakekile kwaye uqhagamshelwe nabahlobo bakho ngonaphakade. Nangona kunjalo, njengoko imakethi isiya igcwala ngakumbi, kuya kuba nzima ukugqama njengenkampani kweli candelo. Kungenxa yoko le nto uninzi lweenkampani ngoku zigxile ekudaleni umxholo wokuqala olungiselelwe abaphulaphuli abathile. Iqonga ngalinye leendaba zoluntu linemithetho yalo kunye nabaphulaphuli ekujoliswe kulo; Ukukhetha ezona zimfaneleyo kunokuba nzima ngandlel’ ithile. Yiyo loo nto apha ndibonisa amaqonga eendaba ezentlalo asixhenxe afanele ukujongwa kwaye oko ziindlela ezizezinye kufacebook:
Twitter yi iqonga leendaba zoluntu elivumela abasebenzisi ukuba babelane ngeendaba zamva nje, fumana izihloko ezihamba phambili kwaye unxibelelane nabantu abavela kwihlabathi liphela. Ikwalelona qonga lithe ngqo lemidiya yoluntu phaya. Ngomda wayo wamagama angama-280, lolona khetho lungcono kubasebenzisi abafuna ukwenza imiyalezo ehambelana ngokukhawuleza nabaphulaphuli babo. I-Twitter ilungile kumashishini e-B2B njengoko ivumela ukubandakanyeka ngokuthe ngqo nabathengi abanokubakho. Enyanisweni, yenye yezona ndlela zisebenzayo zokufikelela abathengi abanokubakho; Abathengisi be-B2B basebenzisa i-Twitter ukuvelisa izikhokelo kwizinga le-32%. Ukongeza, abantu abaninzi abadumileyo kunye neenkampani zineeakhawunti ezisemthethweni zokunxibelelana ngokuthe ngqo, enye inzuzo enkulu nokuba ufuna ukugxeka into ethile okanye ukuba ungumlandeli ongenamiqathango...
I-Instagram yi iqonga lokubukela evumela iibrendi ukuba zibonise iimveliso zabo okanye abasebenzisi ukuba babelane ngezona zithombe zihle kakhulu kunye neevidiyo ezimfutshane. Ikwayenye yezona ndlela zisebenzayo zokufikelela kubaphulaphuli ojolise kubo. I-65% yabantu balandela iibrendi kwi-Instagram ukuze bathenge ngakumbi. I-algorithm yeqonga ikhetha ezona zithuba zifanelekileyo kumsebenzisi, iyenza enye yeendlela ezilungileyo zokwenza izithuba zakho zihambe ngentsholongwane. Oko kuthethiweyo, i-Instagram ikwanelinye lawona mazinga aphakamileyo okuzibandakanya phakathi kwawo onke amaqonga eendaba ezentlalo kwaye iqhayisa ngabaphulaphuli abancinci ubukhulu becala. Ke ngoko, yindawo elungileyo yokwenza iprofayile eyenziwe ukuba ungowelo qela lincinci.
TikTok
I-TikTok yinkqubo yemidiya yoluntu ebonakalayo ngokukhawuleza ukufumana ukuthandwa. Okwangoku yeyona app yemidiya yoluntu ekhutshelweyo kwimarike, iyenza ibe yingcakazo enexabiso. Njengo-Instagram, iTikTok liqonga elifanelekileyo leemveliso ezijonge ukwabelana ngomxholo wokuqala, okanye kubasebenzisi abafuna ukubonisa imiceli mngeni yabo, iividiyo zazo zonke iintlobo, njl. I-app ivumela abasebenzisi ukuba benze uluhlu olubanzi lomxholo, njengomculo, umdaniso, i-comedy skits, kunye nokuphononongwa kwemveliso. I-TikTok inesiseko esincinci sabasebenzisi, okuthetha ukuba izithuba zakho ziya kubonwa ikakhulu lolu hlobo lwabaphulaphuli, njengoko kwakunjalo nge-Instagram. Ngapha koko, abasebenzisi beTikTok ubukhulu becala baphakathi kwe-16 kunye ne-18 leminyaka ubudala. Ngaphandle kwamathandabuzo, okwangoku, iTikTok liqonga elikhulu ukuba ufuna ukusuka kwiMeta (Instagram kunye noFacebook).
ngene
Nangona uSnapchat ebenexesha elidlulileyo elinenkathazo, isafanelekile. Ngesiseko sabasebenzisi bemihla ngemihla se-191 yezigidi, i-Snapchat i enye yezona zithandwa kakhulu kwimidiya yoluntu. I-app ikwafanelekile kwiimpawu ezijonge ukufikelela kubaphulaphuli abancinci. Iqonga lilonke lijolise ekukhawulezeni nasekudluleni kwexesha. Kule meko, ngokungafaniyo nezinye iinethiwekhi zentlalo, umxholo awuyi kugcinwa, kodwa uya kususwa emva kwexesha. Oku kunokuba yinto elungileyo kwabo bafuna ubumfihlo obungakumbi.
MEWE
I-MeWe yinethiwekhi yoluntu egxile kuyo ubumfihlo kunye nenkululeko yokuthetha. Eli qonga lolona khetho lungcono kubasebenzisi abafuna enye indlela kwi-Facebook enika abasebenzisi amandla okunxibelelana ngendlela esondeleyo. I-MeWe inesiseko esomeleleyo sabasebenzisi abazizigidi ezingama-64 zabantu abavela kwihlabathi liphela. Ivumela abasebenzisi ukuba benze iiprofayili ezenzelwe wena kwaye banxibelelane nabahlobo babo kunye neempawu. Indawo egqibeleleyo njengenye indlela kuFacebook, njengoko ubona. Uyilo lwayo olucocekileyo kunye nojongano olusebenzisekayo luyenza ibe lolona khetho lufanelekileyo kubantu bayo yonke iminyaka. Nangona i-MeWe sisicelo esikhulayo sokunxibelelana nabantu, isenokungabi nokuthandwa kwezi zidlulileyo. Ngokuqinisekileyo, inethiwekhi yentlalontle inoluhlu lweempawu zanamhlanje ezenza ukuba kukulungele ukuzama.
Vero
I-Vero yindawo yemidiya yoluntu evumela ukuba wena yenza isondlo somxholo wokuqala. Ayinantengiso kwaye isekwe kubhaliso, iyenza ibe liqonga elifanelekileyo leemveliso ezijonge ukugcina umfanekiso ococekileyo okanye abasebenzisi abafuna ukufumana into. Le app yemidiya yoluntu nayo iyindlela enkulu kubaphulaphuli abaqolileyo ngakumbi, ngokungafaniyo nezine zangaphambili, ezijoliswe kubaphulaphuli abancinci. IVero ikwayi-app egxile ekuzibandakanyeni. Inenkqubo yokukala evumela abasebenzisi ukuba bacebise izithuba zabo abazithandayo. Oku kuthetha ukuba unokufumana amanqaku kumxholo wakho. Nangona kunjalo, iVero inabasebenzisi abangaphantsi kwezigidi ezihlanu, okuthetha ukuba uya kufikelela kubantu abambalwa.
Twilley
I-Pinterest liqonga le imidiya yoluntu ebonakalayo ehlala ingahoywa ngabasebenzisi abaninzi, kodwa kufanelekile. Nangona kunjalo, iqonga linabasebenzisi abangaphezu kwezigidi ezingama-500, nto leyo eyenza ukuba ibe yenye yezona "zinabantu abaninzi" kwiwebhu. Iqonga likwayeyesibini inethiwekhi yoluntu etyelelwa kakhulu, iyenza ibe yindawo efanelekileyo yokufikelela kuluhlu olubanzi lwabaphulaphuli. Ngombulelo kwindalo yayo ebonakalayo, iPinterest ifanelekile kubasebenzisi kunye namashishini afuna ukwabelana ngeefoto. Iqonga nalo linoluhlu olubanzi lweenketho zokwenza imali, kubandakanywa nezikhonkwane ezikhuthazwayo kunye neentengiso ezithengwayo. Nangona i-Pinterest inesiseko somsebenzisi oqolileyo ngakumbi kunamanye amaqonga eendaba ezentlalo, inokuba yenye indlela efanelekileyo kuFacebook. Iqonga lilungele ukuqaqambisa iimveliso zakho kunye nokubonelela ngomxholo okhethekileyo kubalandeli bakho nokunye.
