Alithandabuzeki elokuba Xiaomi Ayinayo irekhodi lokuziqhayisa nge-Apple, into esebenzayo ikakhulu kwimakethi ye-smartphone. Nangona kunjalo, impumelelo yomenzi waseTshayina akayekanga ukukhula kule minyaka idlulileyoNgelixa le femu yeCupertino, nangona iqhubeka nokuxhaswa zizigidi zeentengiso ze-iPhone minyaka le kwaye ayisiyonto imbi kwaphela, khange yenele ukungathobi izikhundla zayo kuluhlu lwabenzi be-smartphone ezithunyelwa ngakumbi kwihlabathi jikelele .
Khumbula ukuba kude kube kudala u-Apple wayekwindawo yesibini ephezulu. Inkampani yafuduswa ekuqaleni kuka-2018 nguHuawei, ngaloo ndlela yahlala kwindawo yesithathu, ngelixa i-Samsung, nangaphambi koko, yayiyeyona nto iphambili kuluhlu njengoyena mntu uhambisa kakhulu emhlabeni, nangona okomzuzwana yagqitywa nguHuawei. Ngoku nguXiaomi osusa indawo yaseManzanita kwindawo yesithathu, yiyo loo nto ukuyishiya ngaphandle eye-3 ephezulu, inomdla kakhulu.
I-Apple ifuduswe yiXiaomi
Ngokokutsho kwengxelo yomzi oqinileyo Indawo yokuphikisa, Imakethi ye-smartphone yehlabathi iyancipha i-4% yoY, kodwa ikhule ngama-32% kwikota yekota, Ukuze kufikelelwe iiyunithi ezingama-366 ezigidi ezithunyelwe kwikota yesithathu yalo nyaka, ngokophando lwamva nje oluvela kwiNkonzo yokuHlola iMarike Indawo yokuphikisa.
Olu hlaziyo lwaluqhutywa zizo zonke iimarike eziphambili, ezinje nge-United States, i-India kunye ne-Latin America, ethe yabuyela esiqhelweni ngokuthe chu ngenxa yokuthotywa kweemeko zokutshixiza okuphunyezwe sisifo sangoku kunye nezinye izinto ezinxulumene noko. Imakethi ye-smartphone ibonakalise ukunganyangeki kwiziphumo eziyingozi ze-COVID-19, zombini kwicala lokubonelela nakwicala lokufuna. Oku kuphakamisa ukuba abavelisi abahambahambayo abachaphazelekanga kakhulu kwiinyanga ezidlulileyo.
Isamsung ibekwe kwindawo yokuqala njengeyona nkampani iphambili yokuthumela kwihlabathi liphela, ukuhambisa iiyunithi ezizizigidi ezingama-79.8 ukubhalisa ukukhula ngekota kwama-47% kunye nonyaka oyi-2%. Kubalulekile ukuba uqaphele ukuba le yeyona ntengiso iphezulu yenziwe ngabaseMzantsi Korea kule minyaka mithathu idlulileyo.
Uhlalutyo lweemarike eziselfowuni kwikota yesithathu ye-2020 | Umthombo: Counterpoint
IHuawei, ngokwenxalenye yayo, ikwindawo yesibini kwindawo yentengiso yehlabathi, kodwa ibonakalise imeko esezantsi, okoko ukuthatha kwayo inxaxheba kwehle ukusuka kwi-20% kwikota yesibini ye-2020 ukuya kwi-14% kwikota yesithathu yowama-2020, uphawu lokwehla kolwamkelo oluthe lwenziwa luphawu ngenxa yemicimbi efana nokungabikho Iinkonzo zikaGoogle kwiifowuni zazo, into enefuthe elikhulu ikakhulu kwiimarike zaseNtshona.
Indawo yokuphikisa Ukusebenza kukaXiaomi nako kuyabonakala. Le nkampani ikhule ngama-75% kwikota yekota ukuze ifumane isabelo sentengiso se-13% kwikota. Ngokukodwa, eli yayilixesha lokuqala uXiaomi edlula iApple, ukuze abambe indawo yesithathu. Umhlalutyi wophando u-Abhilash Kumar wayenokuthi oku:
"UXiaomi ufikelele ukuthunyelwa okuphezulu ngeeyunithi ezizigidi ezingama-46,2 kwikota yesithathu yowama-2020. E-China, umlo ka-Xiaomi wokukhula uphelile kwaye ukuthunyelwa kuphakame nge-28% ye-YoY kunye ne-35% yeQoQ."
Ukuhanjiswa kwe-Apple iPhone kwehle nge-7% ngonyaka-kwikota yesithathu yonyaka, njengoko inkampani ilibazisile ukwenziwa konyaka kwe-iPhone yayo ukusuka kwikota yesithathu ukuya kweyesine. Oku kuchaphazele iziphumo eziqokelelweyo kuhlalutyo.
Uhlalutyo lweemarike eziselfowuni kwikota yesithathu ye-2020 | Umthombo: IDC
IDC, enye inkampani yohlalutyo lwentengiso efanayo Indawo yokuphikisa, bafumana izigqibo ezifanayo kuloo ndawo I-Apple emva kweXiaomi Kuluhlu lweemveliso kunye nokuthunyelwa kwee-smartphones emhlabeni jikelele. Ithi umvelisi omkhulu waseAsia wathumela izixhobo ezizigidi ezingama-46.5 ukuba zithathe indawo yesi-3 kwihlabathi liphela, zigqitha i-Apple okokuqala, ngesabelo sentengiso se-13.1% kwikota ephelileyo kunye nokukhula konyaka kwe-42.0%.