Kuderera kweiyo Sony mobile division, padhuze nepadyo. Sei?

Mugadziri haasi kuenda panguva yayo yakanakisa. Kwete, iyo Tokyo-based firm inoramba iri imwe yezvakanyanya kukosha muchikamu chetekinoroji, kwainotengesa materevhizheni uye chikamu cheSony Music chinotsvaira nyika. Asi iyo Sony nhare yekuparadzanisa Hazvina kunyatsofamba zvakanaka. Panguva yatakakuudza nezve shanduko dzakaitwa nekambani kuti ibve pasi, senge pavakafunga kubatanidza zvikamu zvakati wandei kuti vagadzire zvishoma zvekutengesa kwakashata kwemafoni. Asi hazvina kukwana.

Uye, mushure mekuziva kuti Sony ichamira kutengesa mafoni muSouth America, nekuda kwekutengesa kwakashata kunowanikwa munyika ino, nhasi tangoziva nezve Sony nhare yekutengesa muna 2018, uye kwete, zvinhu hazvisi kufamba zvakanaka kukambani yeJapan.

Sony yatengesa chete mamirioni 6.5 emafoni mugore rapfuura

Pakutanga, iyo femu yeJapan yakanga yaronga kutengesa mamirioni gumi emafoni pakati paKurume 10 naKurume 2018. Asi, sezvo mwedzi yakapfuura uye kutengeswa kwemhinduro dzayo hakuna kuita zvinopfuura kudonha, mugadziri akatanga kudzikisa zvaaitarisira. Kutanga, akatarisa chimiro Sony nharembozha yekutengesa kusvika pamamirioni mapfumbamwe, ndokudzikisa kusvika kumamirioni manomwe. Uye, pakupedzisira, munaNdira apfuura akadzora zvakare fungidziro yekutengesa kusvika ku9 mamirioni mayuniti. Uye hongu, iyi ndiyo nhamba yemafoni efoni iyo kambani yatengesa mugore rimwe chete.

Kana isu tichifunga izvo Sony yakatengesa mamirioni makumi mana emafoni mumari 40, zviri pachena kuti zvinhu zvakashata zvakanyanya. Uye zvechokwadi, izvi zvakashata mhedzisiro zvakakonzera kurasikirwa kwemamiriyoni e97.000 yen, angangoita 840 mamirioni eurosi pamutengo wekutsinhana weSony mobile division, izvo zvakakonzera kudzingwa basa uye kutemwa kunosvika makumi mashanu muzana.

Uye chenjera, kufungidzira kwekambani yeJapan hakugone kuve kunotyisa: vanofanotaura kuti vachatengesa vangangoita mamirioni mashanu eSerura nhare kusvika munaKurume 5. Zvinorevei? Izvo kusvika munaKurume 2020, iyo inogadzira yaizorega kugadzira mafoni nekuti haina pundutso. Uye pamwe zvakatopfuura. Asi iyo Tokyo-based inogadzira yakasvika sei pano?

Omnibalance, dhizaini isingachashandi iyo iyo yakasimba yeJapan inoramba ichibheja

Panguva iyoyo, nharembozha dzaSony dzaive chiratidzo mubato iri. Femu yeJapan yakamira pakupa mhinduro dzakazara, ichive imwe yemhando dzekutanga kupa foni yekumusoro-soro nekushomeka kwemvura, iyo inonzi Sony Xperia Z. Dambudziko nderekuti, makore matanhatu apfuura, uye iyo femu iri kuramba ichibhejera dhizaini yakafanana neiya yemhando iyi yakatangwa mu6. Ehe, iyo femu yeJapan inoramba ichipa michina ine dhizaini uko mafuremu epamberi anogadzira aesthetics iyo terminal inoratidzika kunge yakura zvakanyanya. Uye zvechokwadi, vakwikwidzi vake vakadya mbiriso yake.

Sony nhare dzemitengo dzakakwira zvakanyanya

Nhare dzinobva kufemu yeJapan dzakanaka chaizvo, asi dzinodhura. Yakanyanya kudhura. Kusvikira pangopfuura rinopfuura gore rapfuura, iyo foni yepakati-renhare yaSony yaive yakakomberedza mazana mana emaeuro, apo patinogona kuwana mhinduro dziri nani pahafu yemutengo, uye ngatiregei kutaura nezvedanho rekupinda, uko manhamba aive akakurisa zvekuti isu tichiri kuita vasinganzwisise kuti vangatengesa sei zviteshi. Uye mukumusoro-soro ivo vakazviwana vaine dambudziko rakakura: kunyangwe chiri chokwadi kuti IP chitupa chakapa mhinduro dzadzo dzekutanga nekuramba guruva nemvura yakaratidza mutsauko nekuremekedza vakwikwidzi vavo, havana kutora nguva kutora hunhu mumhinduro dzavo, saka iyo yakawedzera kukosha iyo yaSony mobiles yaive nayo yakasanganiswa.

Uye, ngatijekesei: hapana munhu anoda nharembozha, iine yechinyakare dhizaini, kana vachigona kuva neterminal ine dhizaini yazvino, kana kunyange zvishandiso zvine zvakafanana, kana zviri nani maficha, pamutengo wakaderera.

Chikamu chemifananidzo, hombe Achilles chitsitsinho chefoni mbozha dzaSony

Chekupedzisira, isu tine poindi kunyanya iyo isina mushandisi inonzwisisa. Zvingaitwe sei kuti mugadziri wechiJapan ndiye muparidzi mukuru kwazvo wezvinhu zvemakamera uye haana yakanakisa kamera smartphone pamusika? Hongu, huwandu hwakawanda hwenhepfenyuro hunovimba nema sensors kubva kuJapan femu, asi Sony nharembozha makamera haasi iwo akanyanya kunaka. Kutaura zvazviri, ivo havasi kunyange vari pamusoro 5. Uye ngatirege kukanganwa tsika yemugadziri yekuburitsa mureza mutsva mushure memwedzi mitanhatu, ichizadza musika nema modhi anongori maratidziro ane shanduko diki dzinoita kuti mushandisi afunge kubheja nevamwe mhando.