Spotify shine kawai dandamali na kiɗa mai gudana wanda ke ba mu damar zuwa duk kundin bayanan ta hanyar tsare-tsare biyu: biyan kuɗi ko tare da tallace-tallace. A lokacin watanni mafi karfi na annobar, tsakanin rukunin farko da na biyu, kamfanin da ke yawo ya ga yadda ba a sadu da hasashen ci gaban ba saboda amfani da mafi yawan masu amfani da shi suke yi daga dandalinsa.
Koyaya, yayin da aka rage iyakance motsi, adadin masu amfani da dandamalin ya kama yana fadada. Dangane da sabon rahoton kudi da kamfanin ya bayar, jimilar adadin masu amfani da suke amfani da Spotify miliyan 345 ne, Miliyan 25 fiye da watanni 3 da suka gabata.
Daga cikin miliyan 345 masu amfani kowane wata Spotify yana da, 155 miliyan suna biyan masu amfani, wanda ke wakiltar karuwar miliyan 11 idan aka kwatanta da na baya. Adadin masu amfani da sigar kyauta ya karu zuwa miliyan 190.
Koyaya, kuma duk da cewa kamfanin yana ci gaba da ƙara masu amfani kyauta da masu biyan kuɗi, Spotify ya ci gaba da haifar da asara, kodayake ana rage waɗannan albarkacin ƙaruwar farashin a wasu ƙasashe na tsarin iyali da kuma ƙaruwar kuɗin da aka samar ta hanyar talla.
Jagora a cikin masana'antar kiɗan yawo
A halin yanzu, babu wani sabis ɗin da yake kusanci adadin masu amfani da Spotify ya kai tun lokacin da aka ƙaddamar da shi, kodayake musamman a cikin shekaru 5 da suka gabata, lokacin da ya sami ci gaba mai ban mamaki.
Sabis kawai da ya kusan kusanci shi ne Apple Music, amma sama da shekara guda da rabi, Apple ba ya bayar da bayanan da suka shafi masu amfani, tare da masu biyan kuɗi miliyan 60 na karshe da aka sani a hukumance.
Da zarar an nuna haka farkon wanda ya iso, idan ya san yadda ake yin abubuwa da kyau, shi ne ɗaya yana daukar kyanwa zuwa ruwa.
