Sprint, yenye yeenkampani zonxibelelwano eziphambili eUnited States, namhlanje ibhengeze ukufunyanwa kwe-33% yenkonzo yomculo yokusasaza kaJay-Z TIDAL, Inkonzo eyenze amatyala ayo ngo-2015 kwaye kungekudala yavela njengokhuphiswano kuGoogle Play Music, Spotify, kunye nezinye iinkonzo ezifanayo.
Ngexesha leenyanga ezidlulileyo, amarhe awahlukeneyo abonisa umdla kwiinkampani ezithile ekufumaneni le nkonzo, kubandakanya iApple, uGoogle kunye neSpotify, nangona kunjalo ibe ngumqhubi weSprint othathe ngaphezulu kwesithathu senkampani ukubonelela ngomxholo ngokukodwa kuyo Izigidi ezingamashumi amane anesihlanu zabaxhasi.
I-Sprint ithenga isithathu se-TIDAL kwaye ingena kushishino lomculo lokusasaza
UJay-Z, umphathi we-TIDAL wangoku, kunye neqela lakhe lonke baya kuqhubeka nokulawula inkonzo yomculo Ukusasaza, ngelixa i-CEO ye-Sprint, uMarcelo Claure, ejoyina ulawulo lwe-TIDAL, njengoko zombini iinkampani zenze esidlangalaleni ukukhululwa. Iinkcukacha zemali azikachazwa, nangona kunjalo isivumelwano ekufikelelwe kuso phakathi kwaba babini siza kunika abathengi be-Sprint ukufikelela kumxholo okhethekileyo:
I-Sprint kunye neqonga lokuzonwabisa lehlabathi u-TIDAL namhlanje ubhengeza ubuhlakani obuza kuthi kungekudala bunike abathengi be-Sprint i-45 yezigidi ukufikelela ngokungenamda kumxholo womculi okhethekileyo ongafumanekiyo kwenye indawo ...
Njengenxalenye yobambiswano, iSprint iya kufumana iipesenti ezingama-33 ze-TIDAL. UJAY Z kunye nabaculi abanelungelo lokuqhuba baya kuqhubeka ukukhokela inkonzo ye-TIDAL yomculi njengoko iphayona kwaye ikhulisa ubudlelwane ngqo phakathi kwamagcisa kunye nabalandeli. Ukudityaniswa okumangalisayo kwe-Sprint kunye ne-TIDAL kuya kukhulisa abathengi kuwo omabini amaqonga ngokunikezela ukufikelela okukodwa kubathengi ababhalisela i-TIDAL. Umphathi we-Sprint u-Marcelo Claure uya kujoyina ibhodi ye-TIDAL yabalawuli.
U-JAY Z, u-CEO we-TIDAL, uthe "I-Sprint yabelana ngombono wethu wokuguqula ishishini lokuyila ukuvumela amagcisa ukuba aqhagamshele ngokuthe ngqo kubalandeli babo kwaye bafikelele kwelona nqanaba liphezulu nelinokwabiwa. UMarcelo [Claure] wayiqonda injongo yethu kwangoko kwaye sikunye sonwabile ukuzisa abathengi beSprint abangama-45 ezigidi ngamava okuzonwabisa angenakuthelekiswa nanto.
Umbutho awubonakali uthetha ukuba abathengi be-Sprint baya kuba nokufikelela simahla kwinkonzo., Ezifana nezinye iinkonzo zolu khuphiswano, zinexabiso le- $ 9,99 ngenyanga. I-TIDAL ikwanenqanaba eliphezulu lokubhalisa, kwi- $ 19,99 ngenyanga, enikezela ukufikelela kumculo wokunyaniseka okuphezulu.
Uncedo lombutho luya kuba, ngokuyimfuneko, ukuba zombini i-Sprint kunye ne-TIDAl ziya kujoyina imikhosi yokuxhasa amagcisa ngohlahlo-lwabiwo mali olubalulekileyo lokuthengisa oluza kuvumela unikeze umxholo okhethekileyo kunye nokunye ukunyusa.
Ukuphela kwamarhe
Isibhengezo sanamhlanje siza kuphelisa iinyanga zamarhe malunga nokuthengiswa kweTIDAL kunye nokufunyanwa kwayo ngezinye iinkampani.
KuSeptemba ophelileyo, U-Apple wakhanyela amarhe malunga nomdla wakhe wokufumana le nkonzoNgelixa i-Samsung, uGoogle, uSpotify nabanye babonakalise umdla wokufikelela kwisivumelwano kunye neSprint.
Inqaku lokwahlulahlula i-TIDAL ngokubhekisele kwezinye iinkonzo zomculo zokusasaza, ukusukela oko yaqalwa, yiyo ibango lokugcina ubudlelwane obusondeleyo kunye nabaculi, Into ethile ubuntu, amandla kunye nefuthe le-CEO yayo uJay Z ziluncedo olukhulu kwicandelo lomculo. Enkosi ngaloo nto I-TIDAL ikwazile ukuthembela kubazobi abakhulu nabaziwayo ababeke umxholo okhethekileyo kuyo. Nangona kunjalo, ezi nzame zomxholo ezizodwa ziphantsi komlilo, njengoko uninzi lwezinto ezikhutshiweyo kamva zandiselwe iApple Music kunye nezinye iinkonzo ezikhuphisanayo.
Ekupheleni konyaka ophelileyo, omnye wabameli bakhe abakhulu, u-Kanye West, wathi ukhuphiswano phakathi kweTidal kunye neApple Music lwaluchaphazela ushishino lomculo, luqhubela phambili ukuhambisa amarhe okuba unokufumana.