Samsung, pomwe kuwonongeka kwa fanolo sikukhudza maubwino

Chizindikiro cha Samsung kapena pali chikaiko pakunena zimenezo Samsung yakhala mu annus horribilis. M'miyezi isanu ndi inayi yokha wopanga adawona momwe zidayenera kutero kuyimitsa kugulitsa ndi kupanga Galaxy Note 7, zomwe zikuwononga pafupifupi ma euro pafupifupi 5.000 miliyoni.

Kumbali ina, kumapeto kwa chaka, Apple adalanda utsogoleri wadziko lonse pankhani yogulitsa ma smartphone ndipo, ngati kuti sizinali zokwanira, wolowa m'malo mwa gululi, Lee Jae-Yong anamangidwa ndikuimbidwa mlandu wa chiphuphu pa chiwembu. zomwe zafika pakusokoneza boma la South Korea. Pafupifupi kanthu. Komabe, Samsung yasintha kwambiri maubwino ake.  

Bizinesi yopindulitsa kwambiri ya Samsung ndikuwonetsa

Chizindikiro cha Samsung Ndipo ndikuti, poyambira, wopanga wapezanso malo oyamba pamsika wa smartphone, kukhala Samsung kachiwiri amene zipangizo zambiri za mtundu uwu amagulitsa.

Kwa izi kuyenera kuwonjezeredwa mfundo yakuti idatseka chaka chatha cha 2016 ndi zotsatira zosagonjetseka zapachaka. Umboni wa izi ndikuti pakati pa Okutobala ndi Disembala, pomwe mikangano yonse ya Galaxy Note 7 idalumphira, wopanga adapeza phindu logwiritsa ntchito 9.2 biliyoni Wones, pafupifupi ma euro 7.340 miliyoni kuti asinthe.

Chiwerengero chomwe sichinalembedwe kuyambira gawo lachitatu la 2013 ndipo chikukwera ndi 50.1% poyerekeza ndi nthawi yomweyi ya chaka chatha. Ndipo zolosera zam'tsogolo sizingakhale zabwino, popeza Samsung ikuyembekeza kupeza phindu la 9.9 miliyoni (8.200 biliyoni euro). Chinsinsi chanu? Kugulitsa zowonera. 

Apple yagula zowonetsera za Samsung 100 miliyoni za ma iPhones ake atsopano

Otsatsa amagawana zabwino za Samusng. Makampani ambiri owerengera amatsutsa kuti kugula magawo a Samsung ndi njira yopindulitsa kwambiri. Mwachitsanzo Morgan Stanley amakhulupirira zimenezo  Ma stock a Samsung ali ndi 15% yokwera, pomwe Nomura akuneneratu za 35% m'miyezi khumi ndi iwiri ikubwerayi.

Koma, kodi kampani yowunikira msika ingaganize bwanji kuti Samsung ikukula kwambiri tikamaganizira zonyansa zonse zomwe zimavutitsa kampaniyo, makamaka kuwonongeka kwa chithunzi cha Samsung pambuyo pa mkangano wa Galaxy Note 7 ? Zosavuta kwambiri. Samsung ndiyotchuka pama foni, koma bizinesi yowonetsera ndiye gawo lopindulitsa kwambiri kwa opanga.  

Samsung ndiye wopanga wamkulu kwambiri pamsika

Samsung Galaxy S8 - Kutsogolo

Samsung ili ndi mwayi wokhala wopanga chophimba chachikulu, umboni wa izi ndizomwe mitundu yonse ya zida zamagetsi zimagwiritsa ntchito mayankho a chimphona cha Korea chifukwa cha mawonekedwe ochititsa chidwi azithunzi zawo za AMOLED. 

Popanda kupitirira apo, apulo, mdani wamkulu wa Samsung pamsika wamafoni, amadalira mwankhanza kampani yaku South Korea. Zowonetsera za OLED za mafoni awo a iPhone 7 apangidwa ndi Samsung ndipo asayina a adagwirizana kuti akupatseni zowonera mpaka 100 miliyoni kwa iPhone yatsopano yomwe idatulutsidwa ndi Apple mu 2017. Pazithunzi izi wopanga waku America adzalipira pafupifupi ma euro 4.000 miliyoni.  

Kuti ndikupatseni lingaliro la mtengo womwe magawowa ali nawo a Samsung, amathandizira theka la phindu la gulu lonse. Ndipo chiwerengerochi sichimasiya kuwonjezeka chaka ndi chaka.

Ndizowona kuti chizindikirocho chawonongeka kwambiri ndi chithunzi chake. Malinga ndi mndandanda wapadziko lonse wa RepTRAK 100, womwe umayesa momwe ma brand amawonera ndi ogula, Samsung idatsika mpaka 70 kuchokera pa 17th yomwe idagwira chaka chatha. Mabatire ophulika a Note 7 awononga, koma zotsatira zake sizinali zochulukirapo, makamaka tikaganizira kuti Apple idachoka pa 10 kupita ku 20, ndipo sinasokonezedwe ndi mikangano yayikulu ngati mdani wake.

Modabwitsa, Malinga ndi kusanja kwa Brand Finance Index 2017, Samsung yakwera malo amodzi poyerekeza ndi mtundu wakale, pakadali pano kukhala gulu lodziwika bwino kwambiri padziko lonse lapansi paudindo womwe Google imatsogolera ndi nkhonya yachitsulo.

Ndipo samalani, chiani  Pa Epulo 28, Galaxy S8 ndi S8 Plus zifika pamsika kotero wopanga adzawonjezera phindu lake kwambiri pogulitsa chipangizochi.

Samsung yabetcherana kwambiri kuti ziwonetsero zake zikhale zabwino kwambiri ndipo zachita bwino. Osati zokhazo, komanso zitha kuyika patsogolo ndi pambuyo pa msika waukadaulo powonetsa foni yoyamba yokhala ndi skrini yosinthika.


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