Do you know the Instagram Creator Marketplace?

Instagram creator.

Some time ago Instagram launched a tool that facilitates collaboration between content creators and brands: the Creator Marketplace. This platform is designed to be a meeting point where both parties can mutually benefit. If you are a little lost or lost with this matter, don't worry. Below, we offer you a complete guide on what is the Instagram Creator Marketplace, how to join, how it works and how to maximize your benefits.

What is the Instagram Creator Marketplace?

As we mentioned in the introductory paragraph, Instagram's Creator Marketplace is an exclusive platform that connects content creators with brands interested in paid collaborations. This tool allows creators to monetize their content while brands can access specific and authentic audiences through co-designed campaigns.

Benefits for creators

  • Visibility: Brands can find you easier.
  • Collaborations: You can establish direct relationships with brands.
  • Monetization- Earn money through paid collaborations.
  • Tools: you access specific tools to manage collaborations.

Benefits for brands

  • Access to creators- Find creators suitable for your brand.
  • Efficient campaigns– Design targeted campaigns with relevant creators.
  • Data and statistics- Access detailed metrics on the performance of the creator and their audience.

How to join the Instagram Creator Marketplace

Instagram creators.

Currently, the Creator Marketplace is available only in the United States, but its expansion to other countries is expected. To join, you must meet certain requirements:

  • Having an business or content creator account.
  • Comply with the Branded content and monetization policiesAs well as Community Guidelines of Instagram.

Steps to join

Now, to join, you must follow the steps detailed below:

  1. From your Instagram profile, access Branded Content Tools.
  2. Subsequently, follow the directions and accept the terms and conditions.
  3. Now add your interests and, if you have it, a portfolio of your work.

By completing these steps, you'll be ready for brands to find you and start collaborating with you.

How to exit the Creator Marketplace

We already explained how to enter, but what happens if you decide that you no longer want to be part of the Creator Marketplace? Well, you can leave the program at any time, just follow these steps:

  1. Go to Settings to be able to access Branded Content Tools.
  2. Choose the option "Partner Suggestions Settings".
  3. Tap on the three dots and select «Leave Creator Marketplace«.
  4. confirm your decision and you will be out of the program.

How the Creator Marketplace works

Influencer marketing.

Once you register in the Creator Marketplace, what remains to do is select your interests and keywords that describe your content. Brands, in turn, use these interests to search creators with whom they would like to collaborate.

How do you select interests and keywords? Well, you must choose terms relevant to your content. Brands will then be able to find you in the interested creators section. Once you have your complete creator profile, you can create private connections with interested brands to communicate directly with them.

How to find brands to collaborate with

To maximize your opportunities for collaboration, follow these steps:

  1. From configuration, enter the section Brand Content.
  2. Add brands there with whom you wish to collaborate.
  3. The brands you add to favorites will be able to see you in the interested creators section.
  4. If the brand you are interested in is not in the program, you will not be able to add it as a favorite.

Upload collaborative content

When you create content in collaboration with a brand, follow these steps to ensure it is recognized correctly:

  1. Upload your content regularly, but not before adding the Paid Collaboration label.
  2. Now add the brand with which you are collaborating.

This process ensures transparency and lets your followers know that the content is part of a paid collaboration.

Access to the Creator Marketplace as a brand

Interactions on Instagram.

If you are a brand and want to take advantage of the Creator Marketplace, what you should do is the following:

  1. Access from a computer to MetaBusiness Suite.
  2. In the left column, select the Creator Marketplace option.
  3. Follow the instructions that Instagram provides.

Find creators to collaborate with

Brands can find creators in a variety of ways:

  • Filter: by age, location, interests, etc.
  • Recommendations: Instagram offers creator suggestions.
  • Search- by username or keywords.
  • History– Review previous collaborations and creators who have tagged your brand.

Additionally, brands can access detailed metrics about creators to decide who to collaborate with.


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