What are the best days to post on Instagram

Best days and times to post on Instagram.

Brands of all kinds coexist on Instagram: small startups, rising brands and even large corporations. The presence on this social network can boost brand awareness, generate leads and increase sales. What many brands don't know is that it is necessary to know what are the appropriate days and times to post on Instagram.

Brands seek to capture the attention of users, obtain a highest number of likes, comments and shares. All of this is possible if you post when your target audience is present on the platform, when the audience is most active and receptive.

The Instagram algorithm

Before we learn about the best days and times to post on Instagram, let's talk a little about the Instagram algorithm. This is a quite complex system that determines the order in which posts are displayed in the users' feed.

This algorithm prioritizes recent content, therefore, a newer post will appear higher in the feed compared to an older one. The Instagram algorithm also takes into account factors such as the user's interaction with the brand, the popularity of the content and the relevance for the user.

Best days and times to post on Instagram

Best times to post on Instagram according to Hootsuite.

Best times to post on Instagram according to Hootsuite.

Since the algorithm prioritizes what is recent, it is pertinent to know what days and times our audience is most active to publish at that moment. According to a study conducted by Hootsuite, The best day to post on Instagram is Wednesday, and the best time is 11:00 am (Pacific Standard Time).

Data revealed that Instagram users tend to be more active and interact more with content during business hours, at noon and midweek. This behavior is explained because it is a perfect time to take a break from work or school and check social networks.

Hootsuite also found that Weekends are usually the worst days to post on Instagram, since they generate less interaction. This is because people are usually out of the house and away from social networks during those days.

Regarding the publication of Reels, Hootsuite recommends doing it from Monday to Thursday at 9:00 am and noon, since this format can generate up to 300% more interaction than normal Instagram videos.

Tips for brands on Instagram

Instagram feed.

Hootsuite data can be a valuable guide. However, each brand is unique and has a specific audience with different behavioral patterns. Therefore, we advise brands analyze the performance of past posts and adjust the strategy in consecuense.

For brands new to Instagram, we recommend Start posting at peak times identified by Hootsuite and, as the account grows, adjust the posting schedule according to the activity patterns of your specific audience.

Set clear goals for your Instagram marketing strategy It should also be a priority for brands. Are you looking to generate brand awareness, greater interaction or traffic to the website? After goals are defined, it will be easier to measure the success of posts and adjust posting times.


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