Know the 20 most used applications in 2023

20 most used applications in 2023

Meet the 20 most used applications in 2023 in Spain, according to data from Smartme Analytics. If end-of-year lists are a reality, within the technology sector this is a very striking one. If you are interested in this count, you can stay until the end and find out which was the most used app.

Information Statistics, believe it or not, is a fundamental part of digital processes and apps do not escape this. Almost invisible to the user, various companies are validating data and obtaining new ones that give an idea of ​​how the market is moving.

I know you are eager to know which were the 20 most used applications in 2023, that's why we start. If you have any questions, you can leave them in the comments and I will gladly answer you as soon as possible.

Where is this data obtained from?

the 20 most used applications in 2023

Consulting firms around the world base their reports on various data, based mainly on surveys, statistics and individual consultations with various companies. In this case, Smartme Analytics, developed a report, detailing the brands that led the digital environment in 2023.

The field of study was the Spanish territory and was based as a primary source on the data obtained by Digital Benchmarking. This company is in charge of studying digital performance, studying the performance of each one to establish goals for the following season.

Among the elements that are studied are:

  • Growth with respect to completion time periods.
  • Customer profile with respect to the competitor.
  • Engagement achieved.
  • Brand penetration.

In this report, the order of the most used apps will be based on the latter, the penetration achieved by each of the applications in the Spanish public. Both the impact and the level of reach are based on giving weight to various geographic regions, offering results supported by market research.

What were the 20 most used applications in 2023 in Spain

Know the 20 most used applications in 2023

Let's give the note a little suspense, andWe will start with app number 20 until we reach number 1, which, surely you know well what it is. Without further ado, you know which were the 20 most used applications in 2023.

20.Prime Video

Prime Video

Previously known simply as Amazon Prime Video. Is a streaming app which has a wide variety of series, movies and documentaries. Currently, it has more than 500 million downloads on the Google Play Store alone.

The application found present in more than 200 countries, has a penetration level of 16,5%, which gives it its current position on the list.

Amazon Prime Video
Amazon Prime Video
Developer: Amazon Mobile LLC
Price: Free

19. Netflix

Netflix

It is another of the most popular streaming platforms in the world. Considered one of the pioneers in this field, or at least one of the best carried out. At the time of publication of this note, it had more than 1000 billion downloads worldwide.

Despite variations in cost and content, had a penetration of approximately 23,5%. These data lead to position 19 in our count of the 20 most used applications in 2023.

Netflix
Netflix
Developer: Netflix Inc.
Price: Free

18 BBVA

BBVA

El banking sector also has a digital presence important, which brings the BBVA Spain application to 18th place. It had a penetration of 24,3%, which is an interesting percentage, surpassing some streaming.

BBVA has banks in various countries, but particularly the Spanish version, has more than 10 million downloads, only in Google Play Store.

BBVA Spain | Online banking
BBVA Spain | Online banking
Developer: BBVA
Price: Free

17.CaixaBank

CaixaBank

CaixaBank, with its CaixaBankNow app, has achieved a penetration of 24,7%, surpassing another similar application, such as BBVA. The importance of banking sector in the digital world, remains at the top.

Your application has more than 10 million downloads, achieving a perfect score in its evaluation, 5 stars.

CaixaBankNow
CaixaBankNow
Developer: CaixaBank
Price: Free

16. LidL Plus

LidL

We went from the banking sector to a app that allows its users to consult products or even purchase them online. This app has more than 10 million downloads, giving it high popularity.

LidL's online catalog is positioned 16th out of the 20 most used apps in 2023, due to its penetration, with a round 26%.

Lidl - Online Store - Offers
Lidl - Online Store - Offers
Developer: Lidl
Price: Free

15. Crossroads

Carrefour

In 15th place, we find Carrefour, another digital catalog app to purchase products online. There are various options, foods, appliances or even clothing. The penetration of this app is 26,3%.

CarrefourSA Online Market
CarrefourSA Online Market
Developer: CarrefourSA
Price: To be announced

14. X

X

Formerly known as Twitter, this controversial social network, has had a penetration of 30,3%, becoming almost an open means of communication. Worldwide, it has more than 1000 billion downloads, being very popular despite its ups and downs.

X
X
Developer: X Corp.
Price: Free

13. Outlook

Outlook

one of the platforms pioneers in free email Worldwide. Previously known as Hotmail, Outlook has managed to maintain itself through the evolution of its platform. Its penetration in Spain was 32,4%, an excellent value, surpassing some streaming apps.

Microsoft Outlook
Microsoft Outlook
Price: Free

12 Spotify

Spotify

A platform that was quite a boom, well, it allows listen to music from the web on demand. One of his successes was that he reached people of all ages. It has more than 1000 billion downloads worldwide, making it one of the most popular apps in the world.

The penetration achieved by Spotify in Spain was 33,7%, making its way among other very popular apps.

Spotify: music and podcasts
Spotify: music and podcasts
Developer: Spotify EU
Price: Free

11.Shein

Shein

The Shein phenomenon has reached almost all latitudes, but in Spanish territory, it has been very well received. With this app, you can buy clothing online at low prices, which has given it a lot of popularity. More than 500 million downloads attest to the reach of this platform.

10.wallapop

Wallapop

We reached the top 10 and what better than with Wallapop. This platform for buying and selling almost any product, has shone with its own light, surpassing other similar ones by far. Its penetration during 2023 was 37,9%. Despite only having just over 10 million downloads, the app has skyrocketed.

Wallapop - Sell and buy
Wallapop - Sell and buy
Developer: Wallapop
Price: Free

9. All Rights Reserved.

AliExpress

The Chinese trade giant, It reached the whole world in a great way, leaving other smaller platforms behind. The benefits of wholesale purchases have greatly enhanced the app, giving a penetration of 45,8% within the Spanish market.

AliExpress: online shopping
AliExpress: online shopping

8. Telegram

Telegram

In position 8 we find Telegram, a very popular messaging platform around the world. Its advantages of being free have been taken advantage of all over the world and its penetration in Spain is around 50,8%. It has more than 1000 million downloads, being very popular in a wide variety of countries.

Telegram
Telegram
Developer: FZ-LLC Telegram
Price: Free

7 Amazon

Amazon

Without a doubt, Amazon became a reference for digital purchases, being one of the pioneers most loved by the public around the world. Its app has more than 500 million downloads. One of the advantages of the app is that in addition to having everything in one place, it allows sales to be divided geographically and unified if it is necessary to request from other latitudes.

Amazon's penetration during 2023 was 52,4%, being a benchmark for how well received it has been by Spaniards. Thanks to these figures, we can find the platform in position 7.

Amazon shopping
Amazon shopping
Developer: Amazon Mobile LLC
Price: Free

6. Tik Tok

TikTok

A application born in China, has spread throughout the world, initially among a young audience. TikTok has shaken other similar apps and platforms, forcing them to adapt to constant changes. An example of its popularity is its more than 1000 billion downloads worldwide, only in the Google Play Store.

Today, TikTok is used by people of all ages, as it contains material for all tastes. Its penetration level among Spaniards is 54,3%, which gives it its current position among the most popular and largest apps.

TikTok: videos, LIVEs, music
TikTok: videos, LIVEs, music

5.Instagram

Instagram

An app that was a phenomenon in popularity during its launch. It is gone adapting to new developments, surpassing other similar apps in penetration, with a powerful 75,7%.

Part of its advantage is based on synchronization with another giant, such as Facebook, having advertising and versatile tools, which have not been left behind. At the moment, its download volume is difficult to surpass, more than 5000 billion downloads in the official Google store.

Instagram
Instagram
Developer: Instagram
Price: Free

4. Gmail

gmail

It can be stated how Google is in a large number of elements in our digital life, highlighting email. With a penetration of 85,3%, it tells us that Life without an email account would be very different.

This app comes pre-installed on Android devices, but in the same way, it has a high number of downloads, with 10.000 million downloads. Basically, a Gmail email is the key in today's digital world.

gmail
gmail
Developer: Google LLC
Price: Free

3. Facebook

Facebook

It is another of the jewels in the crown, being one of the social networks that initially captured the largest number of users. Despite the number of years it has been active, Facebook remains afloat with excellent numbers around the world. In Spain alone, the penetration percentage was 91,3%.

Currently, the application has been downloaded more than 5000 billion times. This is the spearhead of the Meta group, leading the charge for a large number of other linked apps.

Facebook
Facebook
Developer: Meta Platforms Inc.
Price: Free

2.YouTube

YouTube

La most popular video platform on the web, could not be left out of the list. With 91,8%, YouTube remains among the 20 most used applications in 2023. I am sure you have seen more than a hundred videos here.

Although its evolution is not very visible to the naked eye, its growth has been. In recent months, has introduced new formats and achieving greater reach among the young population. It has more than 10 billion downloads, only on Google Play.

YouTube
YouTube
Developer: Google LLC
Price: Free

1 Whatsapp

WhatsApp

This application does not need any type of presentation, since millions of people use it daily to communicate with family, friends or work contacts. This multimedia app offers the exchange of messages in various formats from anywhere in the world, achieving privacy in your process.

It has more than 5000 billion downloads on Google Play Store alone, this despite not being included among the system's pre-installed ones. The penetration achieved during 2023 in Spain was 96,3%, indicating that it reached a number of users in its territory.

WhatsApp Messenger
WhatsApp Messenger
Developer: Whatsapp LLC
Price: Free
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I hope this interesting list of the 20 most used applications in 2023 has been useful to you. What do you think about it, do you think the data obtained is accurate? We will read each other at the next opportunity, until then.


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